Why You Should be Re-purposing Your Blog Content Today

It can be difficult keeping on top of your blog.

As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.

Blooming heck!

The thing is, we know that blog content works well for business owners. (more…)

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Breaking those copywriting myths you might have thought were true

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)

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Why Knowing Your Ideal Customer Avatar Is Crucial To Effective Content Writing And Marketing

Knowing your target audience well is essential in keeping your content writing and digital marketing appropriate for your ideal customers – you know, the people you’re trying to nurture into becoming paying customers.

And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.

(more…)

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