Image credit: Unsplash Regardless of whether you’re a B2C or B2B company, you still need to have a content strategy sorted. Quality content is vital to driving organic search traffic,…
Coming up with content ideas, creating posts, publishing them on various social media platforms, curating content, keeping an overview of analytics and more can easily take up 5-10 hours every week if a consistent social media presence is important to your business.
It can be difficult keeping on top of your blog.
As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.
A lot of my clients were new to digital marketing when they decided to work with me.
Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine – something they had been using to market their business for a long time.
So, here’s my response. (more…)