Get to know the writer behind Words by Zoe – Zoe Hughes

I don’t know about you, but I’m a curious cat.

I like to know the people behind the computer screen, hidden away typing at me on a keyboard.

That’s not always an easy thing to do, and too often we place judgement on the small profile picture we come across on social media.

Hands up who’s been totally surprised when they’ve finally met a client or prospective customer in real life and they’ve been nothing like you expected! (more…)

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Where’s Your Website Traffic Light? Red, Amber or Green?

I’m often asked why I spend so much time writing copy for websites when ‘it doesn’t work for health-related businesses’.

It’s a common complaint I hear from the counsellors and therapists that I work with.

Along with murmurings of “I got a new website last year but I haven’t had much contact from it”

Or

“other websites always seem to be at the top of Google but mine never is, why should I bother?”.

(more…)

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