Breaking those copywriting myths you might have thought were true

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)

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Why Knowing Your Ideal Customer Avatar Is Crucial To Effective Content Writing And Marketing

Knowing your target audience well is essential in keeping your content writing and digital marketing appropriate for your ideal customers – you know, the people you’re trying to nurture into becoming paying customers.

And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.

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Why SEO Focused Writers Are The Secret Ingredient For Marketing Success

I’m going to make a controversial statement here. You don’t have to agree with me, but…

All too often, clients don’t seem to care about the words on their website.

You disagree with me, don’t you?

If you didn’t care about the writing on your website, you wouldn’t be here reading a blog about SEO copywriters, right?

Just bear with me for a minute, and I’ll try to explain.

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Is Your Website Optimised To Receive Google Traffic?

I’m often asked why I spend so much time writing copy for websites when ‘it doesn’t work for health-related businesses’.

It’s a common complaint I hear from the counsellors and therapists that I work with.

Along with murmurings of “I got a new website last year but I haven’t had much contact from it”

Or

“other websites always seem to be at the top of Google but mine never is, why should I bother?”.

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Outsourcing to a freelancer – how to get it right first time!

There’s nothing worse than outsourcing your writing to a freelancer, or agency, and the finished piece being nothing like you had imagined.

There are several reasons why this might turn out to be the case – poor communication, poor understanding, or even just a poor writer to begin with!

There, I said it. There are poor writers out there.

Although this blog is primarily about outsourcing to a writer (because that’s what I am after all), the advice an be applied to any outsourcing scenario.

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