In my previous blog, I talked about how difficult it can be to think of new blog post ideas, and why that effort can be put to better use through…
It can be difficult keeping on top of your blog.
As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.
A lot of my clients were new to digital marketing when they decided to work with me.
Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine – something they had been using to market their business for a long time.
So, here’s my response. (more…)
No. Not that kind of alternative.
I’m talking alternative text for images on your blog and website.
“What are those?” I hear you cry?
Ok, I don’t, I’m not hearing voices.
Knowing your target audience well is essential in keeping your content writing and digital marketing appropriate for your ideal customers – you know, the people you’re trying to nurture into becoming paying customers.
And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.