Why You Should be Re-purposing Your Blog Content Today

It can be difficult keeping on top of your blog.

As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.

Blooming heck!

The thing is, we know that blog content works well for business owners. (more…)

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Time to get alternative! How image based SEO can improve your website’s search ranking

Picture of an alternative gothic lady discussing image alt textNo. Not that kind of alternative.

I’m talking alternative text for images on your blog and website.

“What are those?” I hear you cry?

Ok, I don’t, I’m not hearing voices.

But all joking aside. Image alt text is important for your website’s search engine optimisation, and it’s such an easy thing to do you might be kicking yourself for not doing it yet! (more…)

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Why Knowing Your Ideal Customer Avatar Is Crucial To Effective Content Writing And Marketing

Knowing your target audience well is essential in keeping your content writing and digital marketing appropriate for your ideal customers – you know, the people you’re trying to nurture into becoming paying customers.

And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.

(more…)

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