If you’re not new to my blog, you’ll have seen me write about target audience a few times.
Knowing your target audience well helps you keep your writing appropriate, and your message on topic.
And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.
I’m often asked why I spend so much time writing copy for websites when ‘it doesn’t work for health-related businesses’.
It’s a common complaint I hear from the counsellors and therapists that I work with.