Target Audience and Marketing

If you’re not new to my blog, you’ll have seen me write about target audience a few times.

Knowing your target audience well helps you keep your writing appropriate, and your message on topic.

And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.

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Why SEO Focused Writers Are The Secret Ingredient

I’m going to make a controversial statement here. You don’t have to agree with me, but…

All too often, clients don’t seem to care about the words on their website.

You disagree with me, don’t you?

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Where’s Your Website Traffic Light? Red, Amber or Green?

I’m often asked why I spend so much time writing copy for websites when ‘it doesn’t work for health-related businesses’.

It’s a common complaint I hear from the counsellors and therapists that I work with.

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Outsourcing – how to get it right first time!

There’s nothing worse than outsourcing your writing to a freelancer, or agency, and the finished piece being nothing like you had imagined.

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