I don’t know about you, but I’m a curious cat.
I like to know the people behind the computer screen, hidden away typing at me on a keyboard.
That’s not always an easy thing to do, and too often we place judgement on the small profile picture we come across on social media.
Hands up who’s been totally surprised when they’ve finally met a client or prospective customer in real life and they’ve been nothing like you expected!
Dust off the floppy shoes, oversized trousers, honking noses, and teeny tiny cars, because after reading this article you’ll be taking your content marketing skills and strategy straight to the circus ring.
Well, perhaps not quite.
However, though these two disciplines may seem about as related to one another as chalk and cheese, there are some very definite points of comparison.
Below I outline why content marketing is actually a little bit like being a circus performer.
In doing so, I hope that it may also give you some ‘out of the box’ thinking and help you generate some ideas you can take away and apply to your existing content marketing (or circus performing) strategy...
Have you got an SSL certificate for your website?
Oh. I guess you don’t care about your SEO then?
Look, that might be pretty rude, but I’m only thinking about your traffic volumes here. Without that trusty green padlock next to your website’s URL, you’re going to see your traffic drop.
Allow me to explain.
Social media marketing remains one of the best methods for driving traffic to your website.
What has been surprising, for some, is that Pinterest has overtaken Twitter in terms of popularity, and is attracting new users all the time.
Many businesses struggle to understand how Pinterest can be leveraged for their marketing purposes. Sure, it’s great for creatives and retailers, but how can you make it work for the B2B, or health industries?