I have over 5 years experience as a content writer.
What does that mean for you?
That I have the knowledge, experience and skills that you’re looking for to craft website content that’ll get results.
I also happen to have the genuine passion you want someone to have when you’re putting your business and brand into their hands.
The internet is a strange kettle of fish when it comes to writing. You can forget everything you learned at school. Content writing for the web has to be:
Crisp – getting straight to the point
Credible – backed up by facts, statistics and social proof
Compelling – to drive your audience to take action
It’s all about authoritative information that answers questions and provides a solution for the problem your target audience is facing. If you don’t answer those questions well enough, it takes a second to click back to Google and find someone else that will.
Regularly producing helpful content for your ideal customers will:
- Generate more revenue
- Keep your existing customers happy
- Build rapport through authority and trust
- Improve your web presence through SEO
Content Writing Facts
of B2B buyers said they rely more on content to research and make purchasing decisions.
of B2B buyers have consumed 3 – 5 pieces of content before making a purchase decision.
Since I set up Words by Zoe in 2015, I have helped a variety of businesses get results through web content, including:
Business services – I’ve written web content for marketing consultants, social media managers and virtual assistants
Coaches – mindfulness experts, life coaches and counsellors have benefitted from my blog content
Ecommerce – writing blogs for tailors, sex toy retailers (yes, really) and beauty products
Franchise – I’ve written web content for franchise operations looking to expand
Healthcare – I’ve ghostwritten blog content for doctors and other health professionals around the world
IT – web pages, blog content and how to guides for IT support companies
What is web content?
Web content can mean many things, so let’s delve a little closer into how I can help you.
Blog posts – perfect when you want to demonstrate your authority and expertise in your industry. Your ideal customers are asking questions, on Google, so answering those questions with informative and helpful blogs is a great way to improve the chances of your site being found and winning new custom.
Downloadables – you know those freebies that entice you to part with your email address? I can write those too (although you don’t have to give them away for free!). Whether you want a how to guide, ebook or workbook to help your target audience in some way, I can put your ideas into the perfect downloadable resource.
Social media posts – are you being authentic on your social media accounts? It can be tricky to get the balance right between being helpful and friendly, and promoting what you do on social media. I can craft compelling social media posts that encourage interaction and clicks through to your website and landing pages.
Web content – How well are you selling yourself online? It can be ridiculously difficult to promote who you are and what you do yourself, so hiring a writer is a sensible choice for crafting those all important web pages that act as the 24/7 shop window for your business. I can write content that will grab attention and get results.