Breaking those copywriting myths you might have thought were true

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)

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Communicating with your target audience – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

I get it, I really do. You have heaps of skills, knowledge and expertise and you want to share that with people. You want to say ‘hey, look how I can help you!’.

Except, people don’t respond to that very well, do they?

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