Category Archives for Target Audience

Why Is Copywriting The 51st Shade Of Grey?

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

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Communication – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

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Target Audience and Marketing

If you’re not new to my blog, you’ll have seen me write about target audience a few times.

Knowing your target audience well helps you keep your writing appropriate, and your message on topic.

And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.

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Writing – Reasons for Keeping it Simple!

A long time ago, in a different life before I became a professional copy and content writer…

I used to work in anaesthetics and surgery.

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