No. Not that kind of alternative.
I’m talking alternative text for images on your blog and website.
“What are those?” I hear you cry?
Ok, I don’t, I’m not hearing voices.
But all joking aside. Image alt text is important for your website’s search engine optimisation, and it’s such an easy thing to do you might be kicking yourself for not doing it yet!
Have you got an SSL certificate for your website?
Oh. I guess you don’t care about your SEO then?
Look, that might be pretty rude, but I’m only thinking about your traffic volumes here. Without that trusty green padlock next to your website’s URL, you’re going to see your traffic drop.
Allow me to explain.
To be quite honest, the changes within the internet marketing industry during 2017 weren’t so extreme.
For example, in comparison to 2016 when RankBrain hit the stage or previous years when the complete face of the industry altered, 2017 has been rather peaceful so far.