Time to get alternative! How image based SEO can improve your website’s search ranking

Picture of an alternative gothic lady discussing image alt textNo. Not that kind of alternative.

I’m talking alternative text for images on your blog and website.

“What are those?” I hear you cry?

Ok, I don’t, I’m not hearing voices.

But all joking aside. Image alt text is important for your website’s search engine optimisation, and it’s such an easy thing to do you might be kicking yourself for not doing it yet! (more…)

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Is an SSL certificate really essential for your freelancer website?

Have you got an SSL certificate for your website?

No?

Oh. I guess you don’t care about your SEO then?

Look, that might be pretty rude, but I’m only thinking about your traffic volumes here. Without that trusty green padlock next to your website’s URL, you’re going to see your traffic drop.

Allow me to explain. (more…)

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What Are The main Changes That Affected The SEO Industry In 2017?

The word SEO for search engine optimisation techniquesTo be quite honest, the changes within the internet marketing industry during 2017 weren’t so extreme.

For example, in comparison to 2016 when RankBrain hit the stage or previous years when the complete face of the industry altered, 2017 has been rather peaceful so far.

Of course this might be the result of Google keeping secret of their works; it is really hard to tell what is going on nowadays. Even a year after RankBrain we still have limited information about it for example. (more…)

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Why SEO Focused Writers Are The Secret Ingredient

I’m going to make a controversial statement here. You don’t have to agree with me, but…

All too often, clients don’t seem to care about the words on their website.

You disagree with me, don’t you?

If you didn’t care about the writing on your website, you wouldn’t be here reading a blog about SEO copywriters, right?

Just bear with me for a minute, and I’ll try to explain.

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