5 Reasons Why I’m Proud to be an “Autistic Business Owner”

You might be wondering why I’m even drawing attention to the fact that I have autism. Surely that’s something that’s better kept behind doors?

But for me it’s such a huge part of my identity that I cannot separate my autism from myself. It’s literally the wiring in my brain that makes me think and feel the way that I do. The best analogy I’ve been able to think of to describe what it’s like to be autistic, is to try running windows on an apple mac. It’s the same processing system that most people use, but my brain isn’t able to use it correctly.

Rather than hiding what makes me “me”, I thought I’d write a blog highlighting the benefits that having autism can bring. Yes, you heard that right. The benefits. Autism is a difficult condition to live with, it is disabling in a society that isn’t geared up for us, but some of the traits my autism has given me has made me a better business owner, and you’re about to find out why. (more…)

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Breaking those copywriting myths you might have thought were true

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)

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Why Knowing Your Ideal Customer Avatar Is Crucial To Effective Content Writing And Marketing

Knowing your target audience well is essential in keeping your content writing and digital marketing appropriate for your ideal customers – you know, the people you’re trying to nurture into becoming paying customers.

And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.

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Outsourcing to a freelancer – how to get it right first time!

There’s nothing worse than outsourcing your writing to a freelancer, or agency, and the finished piece being nothing like you had imagined.

There are several reasons why this might turn out to be the case – poor communication, poor understanding, or even just a poor writer to begin with!

There, I said it. There are poor writers out there.

Although this blog is primarily about outsourcing to a writer (because that’s what I am after all), the advice an be applied to any outsourcing scenario.

(more…)

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