How to find copyright free images the legal way

Female photographer holding up a camera to take a picture for her content marketing blogImages are important when it comes to blogging. We’ve all heard the saying ‘a picture is worth a thousand words’, and whilst an image shouldn’t replace text, it certainly works well to enforce your intended message.

Finding those images can be a bit of a nightmare though.

Hands up if you’ve ever looked on Google and done a right click ‘save as’? (more…)

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Breaking those copywriting myths you might have thought were true

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)

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Communicating with your target audience – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

I get it, I really do. You have heaps of skills, knowledge and expertise and you want to share that with people. You want to say ‘hey, look how I can help you!’.

Except, people don’t respond to that very well, do they?

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Outsourcing to a freelancer – how to get it right first time!

There’s nothing worse than outsourcing your writing to a freelancer, or agency, and the finished piece being nothing like you had imagined.

There are several reasons why this might turn out to be the case – poor communication, poor understanding, or even just a poor writer to begin with!

There, I said it. There are poor writers out there.

Although this blog is primarily about outsourcing to a writer (because that’s what I am after all), the advice an be applied to any outsourcing scenario.

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