Category Archives for Copywriting

Why Is Copywriting The 51st Shade Of Grey?

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

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Communication – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

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Target Audience and Marketing

If you’re not new to my blog, you’ll have seen me write about target audience a few times.

Knowing your target audience well helps you keep your writing appropriate, and your message on topic.

And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.

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Why SEO Focused Writers Are The Secret Ingredient

I’m going to make a controversial statement here. You don’t have to agree with me, but…

All too often, clients don’t seem to care about the words on their website.

You disagree with me, don’t you?

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