Image credit: Unsplash Regardless of whether you’re a B2C or B2B company, you still need to have a content strategy sorted. Quality content is vital to driving organic search traffic,…
It can be difficult keeping on top of your blog.
As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.
Blooming heck! (more…)
A lot of my clients were new to digital marketing when they decided to work with me.
Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine – something they had been using to market their business for a long time.
So, here’s my response. (more…)
To be quite honest, the changes within the internet marketing industry during 2017 weren’t so extreme.
For example, in comparison to 2016 when RankBrain hit the stage or previous years when the complete face of the industry altered, 2017 has been rather peaceful so far.
Of course this might be the result of Google keeping secret of their works; it is really hard to tell what is going on nowadays. Even a year after RankBrain we still have limited information about it for example. (more…)