It's that time of year where we all take a look back at the previous year we've had, and the changes we'd like to make for the future.
Things are no different when it comes to your business.
Now is the perfect time to be evaluating your progress and deciding on your goals and objectives for 2018.
In my previous blog, I talked about how difficult it can be to think of new blog post ideas, and why that effort can be put to good use through re-purposing.
That re-using your blog post content is a great way of boosting your search engine optimisation, helps you reach new audiences and reinforces your authority and credibility.
It can be difficult keeping on top of your blog.
As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.
A lot of my clients were new to digital marketing when they decided to work with me.
Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine - something they had been using to market their business for a long time.
So, here’s my response.