Health and Medical Copywriter in Derby
In my previous blog, I talked about how difficult it can be to think of new blog post ideas, and why that effort can be put to good use through re-purposing.
That re-using your blog post content is a great way of boosting your search engine optimisation, helps you reach new audiences and reinforces your authority and credibility.
It can be difficult keeping on top of your blog.
As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.
Blooming heck!
A lot of my clients were new to digital marketing when they decided to work with me.
Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine - something they had been using to market their business for a long time.
So, here’s my response.
Dust off the floppy shoes, oversized trousers, honking noses, and teeny tiny cars, because after reading this article you’ll be taking your content marketing skills and strategy straight to the circus ring.
Well, perhaps not quite.
However, though these two disciplines may seem about as related to one another as chalk and cheese, there are some very definite points of comparison.
Below I outline why content marketing is actually a little bit like being a circus performer.
In doing so, I hope that it may also give you some ‘out of the box’ thinking and help you generate some ideas you can take away and apply to your existing content marketing (or circus performing) strategy...
To be quite honest, the changes within the internet marketing industry during 2017 weren’t so extreme.
For example, in comparison to 2016 when RankBrain hit the stage or previous years when the complete face of the industry altered, 2017 has been rather peaceful so far.
Images are important when it comes to blogging. We’ve all heard the saying ‘a picture is worth a thousand words’, and whilst an image shouldn’t replace text, it certainly works well to enforce your intended message.
Finding those images can be a bit of a nightmare though.