Category Archives for Blogging

What’s the Scoop with Blogging vs Printed Press Anyway?

A lot of my clients were new to digital marketing when they decided to work with me.

Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine - something they had been using to market their business for a long time.

So, here’s my response.

Continue reading

Get to know the writer behind Words by Zoe – Zoe Hughes

I don’t know about you, but I’m a curious cat.

I like to know the people behind the computer screen, hidden away typing at me on a keyboard.

That’s not always an easy thing to do, and too often we place judgement on the small profile picture we come across on social media.

Hands up who’s been totally surprised when they’ve finally met a client or prospective customer in real life and they’ve been nothing like you expected!

Continue reading

How to find copyright free images the legal way

Images are important when it comes to blogging. We’ve all heard the saying ‘a picture is worth a thousand words’, and whilst an image shouldn’t replace text, it certainly works well to enforce your intended message.

Finding those images can be a bit of a nightmare though.

Continue reading

Communication – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

Continue reading