A lot of my clients were new to digital marketing when they decided to work with me.
Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine - something they had been using to market their business for a long time.
So, here’s my response.
I don’t know about you, but I’m a curious cat.
I like to know the people behind the computer screen, hidden away typing at me on a keyboard.
That’s not always an easy thing to do, and too often we place judgement on the small profile picture we come across on social media.
Hands up who’s been totally surprised when they’ve finally met a client or prospective customer in real life and they’ve been nothing like you expected!
Images are important when it comes to blogging. We’ve all heard the saying ‘a picture is worth a thousand words’, and whilst an image shouldn’t replace text, it certainly works well to enforce your intended message.
Finding those images can be a bit of a nightmare though.