Why You Should be Re-purposing Your Blog Content Today

It can be difficult keeping on top of your blog.

As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.

Blooming heck!

The thing is, we know that blog content works well for business owners. (more…)

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Get to know the writer behind Words by Zoe – Zoe Hughes

I don’t know about you, but I’m a curious cat.

I like to know the people behind the computer screen, hidden away typing at me on a keyboard.

That’s not always an easy thing to do, and too often we place judgement on the small profile picture we come across on social media.

Hands up who’s been totally surprised when they’ve finally met a client or prospective customer in real life and they’ve been nothing like you expected! (more…)

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Communicating with your target audience – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

I get it, I really do. You have heaps of skills, knowledge and expertise and you want to share that with people. You want to say ‘hey, look how I can help you!’.

Except, people don’t respond to that very well, do they?

(more…)

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