What Are The main Changes That Affected The SEO Industry In 2017?

The word SEO for search engine optimisation techniquesTo be quite honest, the changes within the internet marketing industry during 2017 weren’t so extreme.

For example, in comparison to 2016 when RankBrain hit the stage or previous years when the complete face of the industry altered, 2017 has been rather peaceful so far.

Of course this might be the result of Google keeping secret of their works; it is really hard to tell what is going on nowadays. Even a year after RankBrain we still have limited information about it for example. (more…)

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Breaking those copywriting myths you might have thought were true

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)

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Communicating with your target audience – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

I get it, I really do. You have heaps of skills, knowledge and expertise and you want to share that with people. You want to say ‘hey, look how I can help you!’.

Except, people don’t respond to that very well, do they?

(more…)

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