Breaking those copywriting myths you might have thought were true

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)

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Communicating with your target audience – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

I get it, I really do. You have heaps of skills, knowledge and expertise and you want to share that with people. You want to say ‘hey, look how I can help you!’.

Except, people don’t respond to that very well, do they?

(more…)

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Why SEO Focused Writers Are The Secret Ingredient

I’m going to make a controversial statement here. You don’t have to agree with me, but…

All too often, clients don’t seem to care about the words on their website.

You disagree with me, don’t you?

If you didn’t care about the writing on your website, you wouldn’t be here reading a blog about SEO copywriters, right?

Just bear with me for a minute, and I’ll try to explain.

(more…)

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Where’s Your Website Traffic Light? Red, Amber or Green?

I’m often asked why I spend so much time writing copy for websites when ‘it doesn’t work for health-related businesses’.

It’s a common complaint I hear from the counsellors and therapists that I work with.

Along with murmurings of “I got a new website last year but I haven’t had much contact from it”

Or

“other websites always seem to be at the top of Google but mine never is, why should I bother?”.

(more…)

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