Social media marketing remains one of the best methods for driving traffic to your website. What has been surprising, for some, is that Pinterest has overtaken Twitter in terms…
To be quite honest, the changes within the internet marketing industry during 2017 weren’t so extreme.
For example, in comparison to 2016 when RankBrain hit the stage or previous years when the complete face of the industry altered, 2017 has been rather peaceful so far.
Of course this might be the result of Google keeping secret of their works; it is really hard to tell what is going on nowadays. Even a year after RankBrain we still have limited information about it for example. (more…)
Images are important when it comes to blogging. We’ve all heard the saying ‘a picture is worth a thousand words’, and whilst an image shouldn’t replace text, it certainly works well to enforce your intended message.
Finding those images can be a bit of a nightmare though.
Hands up if you’ve ever looked on Google and done a right click ‘save as’? (more…)
Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.
It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…
Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)
When was the last time you talked to your target audience, and I mean really talked to them?
Or are you guilty of talking at your ideal clients?
I get it, I really do. You have heaps of skills, knowledge and expertise and you want to share that with people. You want to say ‘hey, look how I can help you!’.
Except, people don’t respond to that very well, do they?
If you’re not new to my blog, you’ll have seen me write about target audience a few times.
Knowing your target audience well helps you keep your writing appropriate, and your message on topic.
And that means identifying your ideal customer, using their kind of language, and knowing what they need from you.