Social media is one of the easiest and most effective forms of marketing available for small business owners. Which means you have a personal profile, and probably engage in a…
Today, there is no way around a social media presence for businesses. As exciting and fun social media marketing can be – we all know it is a time-consuming task.
Coming up with content ideas, creating posts, publishing them on various social media platforms, curating content, keeping an overview of analytics and more can easily take up 5-10 hours every week if a consistent social media presence is important to your business.
Luckily, there are tools to help you out. (more…)
It can be difficult keeping on top of your blog.
As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.
Blooming heck! (more…)
A lot of my clients were new to digital marketing when they decided to work with me.
Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine – something they had been using to market their business for a long time.
So, here’s my response. (more…)
No. Not that kind of alternative.
I’m talking alternative text for images on your blog and website.
“What are those?” I hear you cry?
Ok, I don’t, I’m not hearing voices.
But all joking aside. Image alt text is important for your website’s search engine optimisation, and it’s such an easy thing to do you might be kicking yourself for not doing it yet! (more…)