All posts by Zoe Hughes

Is an SSL certificate really essential for your freelancer website?

Have you got an SSL certificate for your website?

No?

Oh. I guess you don’t care about your SEO then?

Look, that might be pretty rude, but I’m only thinking about your traffic volumes here. Without that trusty green padlock next to your website’s URL, you’re going to see your traffic drop.

Allow me to explain.

Continue reading

Pinterest for Business – Getting it Right with Tailwind

Social media marketing remains one of the best methods for driving traffic to your website.

What has been surprising, for some, is that Pinterest has overtaken Twitter in terms of popularity, and is attracting new users all the time.

Many businesses struggle to understand how Pinterest can be leveraged for their marketing purposes. Sure, it’s great for creatives and retailers, but how can you make it work for the B2B, or health industries?

Continue reading

How to find copyright free images the legal way

Images are important when it comes to blogging. We’ve all heard the saying ‘a picture is worth a thousand words’, and whilst an image shouldn’t replace text, it certainly works well to enforce your intended message.

Finding those images can be a bit of a nightmare though.

Continue reading

Why Is Copywriting The 51st Shade Of Grey?

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Continue reading