Is an SSL certificate really essential for your freelancer website?

Have you got an SSL certificate for your website?

No?

Oh. I guess you don’t care about your SEO then?

Look, that might be pretty rude, but I’m only thinking about your traffic volumes here. Without that trusty green padlock next to your website’s URL, you’re going to see your traffic drop.

Allow me to explain. (more…)

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How to find copyright free images the legal way

Female photographer holding up a camera to take a picture for her content marketing blogImages are important when it comes to blogging. We’ve all heard the saying ‘a picture is worth a thousand words’, and whilst an image shouldn’t replace text, it certainly works well to enforce your intended message.

Finding those images can be a bit of a nightmare though.

Hands up if you’ve ever looked on Google and done a right click ‘save as’? (more…)

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Breaking those copywriting myths you might have thought were true

Who know’s what a copywriter spends their time doing whilst locked away in their secret lair.

It’s a murky world of grey, and it doesn’t help that there seems to be a never-ending supply of mistruths about what a copywriter actually is…

Whilst we’re unlikely to be spending too much time locked in a ‘red room’ (well, maybe some of us!), here’s some clarification on what we’re more likely to be up to. (more…)

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Communicating with your target audience – make it clear, get it right

When was the last time you talked to your target audience, and I mean really talked to them?

Or are you guilty of talking at your ideal clients?

I get it, I really do. You have heaps of skills, knowledge and expertise and you want to share that with people. You want to say ‘hey, look how I can help you!’.

Except, people don’t respond to that very well, do they?

(more…)

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