Here’s a quick question for you. When figuring out your marketing strategy, which section would you put Pinterest in? Social media marketing? Or Search engine optimisation? The answer? It’s a…
Social media is one of the easiest and most effective forms of marketing available for small business owners. Which means you have a personal profile, and probably engage in a…
It can be difficult keeping on top of your blog.
As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.
Blooming heck! (more…)
A lot of my clients were new to digital marketing when they decided to work with me.
Naturally, they were unsure how blogs and ‘content’ on a website could deliver better results than a printed advert in a newspaper or magazine – something they had been using to market their business for a long time.
So, here’s my response. (more…)
No. Not that kind of alternative.
I’m talking alternative text for images on your blog and website.
“What are those?” I hear you cry?
Ok, I don’t, I’m not hearing voices.
But all joking aside. Image alt text is important for your website’s search engine optimisation, and it’s such an easy thing to do you might be kicking yourself for not doing it yet! (more…)