7 Easy Steps To Using Pinterest For Your Business

You’ve logged into Pinterest and you’re staring at a screen of fashion ideas, recipes and children’s activities and you’re feeling confused and thinking to yourself “this is what will help my business generate more leads and conversions?

This?!

I hear ya.

I was the same confused and frustrated business owner staring at my computer screen in disbelief. I couldn’t figure out how to use Pinterest for business as part of my content marketing. But I listened to what people were saying about Pinterest marketing, I read as much as I could on how to use it for a service-based business and I joined Tailwind* (a scheduling app) and you know what?

It really worked. (more…)

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5 Reasons Why I’m Proud to be an “Autistic Business Owner”

You might be wondering why I’m even drawing attention to the fact that I have autism. Surely that’s something that’s better kept behind doors?

But for me it’s such a huge part of my identity that I cannot separate my autism from myself. It’s literally the wiring in my brain that makes me think and feel the way that I do. The best analogy I’ve been able to think of to describe what it’s like to be autistic, is to try running windows on an apple mac. It’s the same processing system that most people use, but my brain isn’t able to use it correctly.

Rather than hiding what makes me “me”, I thought I’d write a blog highlighting the benefits that having autism can bring. Yes, you heard that right. The benefits. Autism is a difficult condition to live with, it is disabling in a society that isn’t geared up for us, but some of the traits my autism has given me has made me a better business owner, and you’re about to find out why. (more…)

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Why You Should be Re-purposing Your Blog Content Today

It can be difficult keeping on top of your blog.

As if sitting down to write the posts wasn’t difficult enough. You’ve got to think of topics to write about (that includes research if you’re doing it properly), plan when you’re going to publish them and the social media to go with them and monitor how well they’re doing.

Blooming heck!

The thing is, we know that blog content works well for business owners. (more…)

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