Dust off the floppy shoes, oversized trousers, honking noses, and teeny tiny cars, because after reading this article you’ll be taking your content marketing skills and strategy straight to the circus ring.
Well, perhaps not quite.
However, though these two disciplines may seem about as related to one another as chalk and cheese, there are some very definite points of comparison.
Below I outline why content marketing is actually a little bit like being a circus performer.
In doing so, I hope that it may also give you some ‘out of the box’ thinking and help you generate some ideas you can take away and apply to your existing content marketing (or circus performing) strategy...