In my previous blog, I talked about how difficult it can be to think of new blog post ideas, and why that effort can be put to good use through re-purposing.
That re-using your blog post content is a great way of boosting your search engine optimisation, helps you reach new audiences and reinforces your authority and credibility.
In this blog, I’m going to explore some of the ways you can re-purpose that blog post content in a little more depth.
Sometimes, we can get far more blog content out of one idea than we initially realise.
Take, for example, a blog post on alt tag text for improving SEO.
The blog itself discusses what alternative text is, how we need to relate it back to the image for our disabled users but also how we can use that to add an extra layer of SEO into each blog post.
So, we’re talking about images, disabled website visitors, and search engine optimisation.
Taking those three concepts, we could come up with some new blog posts, such as:
How to source awesome images for your website
7 tips and tricks for assisting disabled visitors in accessing your website more easily
Image-based SEO – things you really need to know!
Not bad for just one initial idea, right?
Another way to create spin-offs from a blog post is by using time-based concepts.
Let’s take a blog post on ‘Content Marketing Trends in 2017’ as an example.
We could add the following spin-offs:
Looking back on 2016 – which content marketing trends really mattered in the end?
2017 – a mid-year review of current content marketing trends and techniques
What trends can we expect to see in content marketing during 2018?
Action Step – look back at your last 5 blogs and come up with 3 spin-off blogs you can create from them.
2. Create an email series
This carries on from the spin-off articles really, but instead of creating new blogs to tackle these concepts why not create a 5 or 7-day email series?
Emails are short, straight to the point and a great way of keeping your target audience engaged with you and your business on a daily basis. They’re also great if you’re creative and enjoy designing emails that stand out in a crowded inbox!
The alt tag and SEO blog post could be turned into a ‘5-day mini-course on image-based optimisation for your website’, broken down into:
Day 1 – Why do images matter to SEO?
Day 2 – Where to source the right images for your blog and website?
Day 3 – Writing effective alternative text for your images
Day 4 – What is image compression and why does it matter?
Day 5 – Helpful tips, tricks and tools to help you put things into action
The great thing about creating an email series like this is that it makes a great subscriber list lead magnet but is also evergreen content – it’s never going to stop being accurate and useful to bloggers and business owners.
Action Step – Look back at your most popular posts and see if any have the potential to be turned into a series of emails or mini-courses.
Lumen5 lifts the text out of your blog (you can either upload it or give them the URL to the blog post), you choose the sentences you want to appear, the photos you want the text to show against and the music to tie it all together. After 20 minutes or so of rendering, it’s good to go.
The best bit – it’s free.
You can see one of the videos I made here
You can also get more personal with your audience and create tips and tricks videos from your blog content using Zoom and your webcam.
Action Step - head over to Lumen5 and have a play uploading some blog text and creating videos.
4. Turn your blogs into podcasts
If you don’t like the idea of your mug appearing on someone else’s computer screen or phone, why not create some audio recordings they can listen to in the car instead?
This one is great as it enables you to talk through concepts in more depth, introduce examples and case studies, address points raised in the comments section of your blog, etc.
And you can script it all in advance, or just be yourself and ad lib as you record.
In terms of software for creating podcasts, Buffer has a useful guide of everything you need to start recording from scratch.
One thing to be aware of with podcasts is that you should provide a transcription for any hearing-impaired visitors to be able to access too – many virtual assistants offer this as a service if you need help with that.
Action step – Are there any blogs that you had to heavily edit because there was so much you wanted to talk about? Turn that extra content into a podcast.
5. Create a webinar
That one sounds terrifying, doesn’t it?
If you’ve experimented with Facebook live or Periscope in the past, you already know that real-time interaction with your audience and followers is a great way of raising your profile.
For those that haven’t – give Facebook live a try today!
Creating a webinar is a great idea for business owners that work very closely with your clients – business coaches, therapists, personal trainers, etc.
If one blog post has done particularly well and you’ve had a lot of comments and questions about it – not only is that great source material to add into the webinar, but you can give those readers the link and ask them to join you to discuss things further.
Google hangouts and Zoom are free ways you can get started with going live online, but if you want to make webinars a regular content marketing technique for your business, you’ll want to consider one of the industry heavyweights like GoToWebinar.
The other great thing with webinars is that you can record them and host them as part of your resource library, or even use as a freebie for email subscribers.
Action step – go through a popular blog that received lots of comments and create some talking points you can discuss in a webinar.
If you want even more ideas, you should download my free guide right now!
Zoe is an experienced content writer specialising in the health and wellness sector. Zoe now combines her writing skills with marketing and search engine optimisation to provide a complete content marketing solution to her clients.