Here’s a quick question for you.
When figuring out your marketing strategy, which section would you put Pinterest in?
Social media marketing?
Search engine optimisation?
The answer? It’s a form of search engine optimisation.
At least when it comes to your business. If you’re trying to find recipes and Etsy sellers then yeah, there’s a social aspect to Pinterest, but that’s not what this blog is about.
If you want to use Pinterest successfully to market your business, you need to stop thinking about it as a social media platform and focus on its SEO aspects that’ll boost your website traffic.
Pinterest is a keyword-driven platform
It works pretty much the same as any search engine.
You type in what you’re looking for and you’ll get a page full of pins about that subject. It’s even better than that though. The algorithms Pinterest uses remembers what you’ve searched for and repinned, and will continually add pins related to that keyword or phrase to your home feed.
That’s fantastic in terms of marketing your business because you really can pin once and have your pin found for years to come when it matches that a Pinterest user is searching for. Quite the opposite of social media where post it today and it’s quickly lost in a few days, or weeks on a busy and cluttered feed.
Pinterest users do the hard work for you
The great thing about Pinterest is that a pin can easily take on a life of its own and do much of the hard work necessary to attract links to your website. It’s all in how other Pinterest users take to it. If it’s clear enough what your pin is about and attractive enough to be clicked on and if the link it goes to is relevant, informative and accurate to the pin description it’ll be repinned.
The more your pin is shared the more it’ll appear in the home feed and search results and the audience it reaches increases every time. See how uploading just one pin can drive a ton of traffic to your website?
Sure, it takes some time and effort to get the pins right (and that’s why you should consider outsourcing to a professional Pinterest manager), but it’s more than worth it in terms of results.
Google loves Pinterest so much it uses it for image results
Ever searched for an image through Google and nearly every one you click on leads to Pinterest?
It can be annoying but it’s also a testament to how good Pinterest is at matching your keywords to results, and how Google “borrows” their search engine to give you relevant images. I’ve actually started to notice Pinterest results creeping into the standard non-image Google results pages now too.
Sometimes we focus all of our efforts on SEO on getting ranked highly in Google (and rightly so) but using Pinterest can be seen as a shortcut. The better your website, blog and Pinterest are optimised for Google the higher your chances of reaching that much coveted top spot, and it can be much easier than you think.